In today’s crowded marketplace, it isn’t just sufficient enough to talk about yourself, your organisation or your products and services in a “me, me” fashion. Today’s journalists do not buy into this approach, as they will unfailingly sieve such material through the “so what?” test. Result? A lack of media attention.
Therefore, in order to stand out from your competitors and successfully accomplish media and market recognition, it is your opinions and insights that are imperative. By engaging in compelling thought leadership, you will enjoy the reputation as an industry authority, expert and specialist, maximising your attractiveness to those you are trying to reach.